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Benefits of Responsive Website Design for Search Engine Optimization

Responsive website design is the endeavor to design websites that can work across the various devices owned by internet users. Website designers therefore make it their duty to create sites that are easy to use and navigate. According to recent research statistics, it’s been found out that many people prefer browsing the internet using their mobile devices as opposed to doing it on the computers. It is, therefore, becoming increasingly necessary for companies to take up responsive website design when working on the online marketing strategies. A properly optimized website which can be accessed from several platforms has many benefits for the user and the owner as well. Here are some of the advantages of such optimization.

Guarantees Better User Experience
Internet users are easily able to browse through a website with responsive design. Their overall surfing experience is thus greatly enhanced because they are able to get what they want faster and more efficiently. Websites are usually ranked on search engines depending on the time spent by users on the site.The better the usability, the more the time users are willing to spend browsing.And the result of this will be enhanced ranking for your site.

Improved Ability for Social Sharing
Social media marketing has become the pillar of online branding nowadays. Every business is therefore working hard to get users to share and engage with them on social media platforms. You therefore need to ensure that your website is designed such that users can easily link up and share content on social sites if you want to enjoy this benefit. And this can only be achieved through responsive web design, which will increase positive interaction and brand marketing.

Eliminates Duplication of Content
Some businesses have different websites for mobile users as well as those who use desktop computers. But to do this, you will have to create two separate urls and then reproduce content for each site. This approach, however, leads to wastage of resources, including time. To eliminate this possibility, you’ll have to do responsive web design. And you will stand to benefit from improved site ranking on the various search engines.

Reduces Page Loading Time.
Websites are also ranked on the basis of page loading speed. If a website takes longer to load, then it will be passed over in favor of those that take less time. Internet users always keep away from those websites with lower loading speeds because they end up being frustrated when using such sites. Making use of responsive website design will ensure substantially increase the speed of your website, meaning that you will boost your ranking in the search engines.

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